The Programmatic Era of Native Content: 5 Ways to Maintain Quality in Native Ads 65

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With the high street continuing to evolve, radio online retailers of all sizes need to keep up with modern shopping habits radio online to ensure business growth, drive revenue and keep customers coming back whether this is in-store or online.
Simply Get online An ecommerce website can be relatively cheap and is an effective way to reach a wider audience. radio online Although radio online there may be a lack of technical expertise and understanding, there are off-the-shelf solutions to purchase which can do it for you. Recommended for You Webcast: The Art of Community Development: Turning Brand Awareness Into Sales
Enhance the online customer experience and journey It is important to focus on the customer and understand what your customer base wants. Whether creating a website, mobile or tablet app, customers want to be able to recognise your brand, radio online easily search for products and buy them without a hitch.
Develop your operations and logistics systems When orders start to take off, it s important that solid logistics underpin your operations. Returns or cancellation policies should be built efficiently whilst ensuring customer satisfaction and providing return on investment.
Make sure your digital sales and marketing plan is effective Building a successful multichannel sales and marketing strategy is the key to ecommerce sales growth and success. radio online Social media can be key to digital strategy: make sure your messages are consistent across all channels, are tailored to specific audiences and remember to measure, test and learn.
Give them a reason to come in-store When speaking to customers online and on social media, give them a reason to come into the shop. Whether this is a percentage discount or complimentary treat, it will drive footfall.
Ian will be sharing his expertise and insights alongside a host of the top names in retail at the Internet Retailing Expo (IRX) between 25th – 26th March 2015 in Birmingham. Find out more at www.internetretailingexpo.com .
Ian creates and transforms digital businesses in retail and publishing. Ian works to create sizeable and demanding radio online businesses from initial idea, or to effect a step-change within complex, multi-stakeholder enterprises: working with the board and either directly leading teams or mentoring senior internal leaders. Ian has been responsible for P&Ls... View full profile ›
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